Magic happens;
when you are doing what you
love the most.
Magic happens;
when you are doing what you
love the most.
Welcome to
Welcome to
Welcome to House of Modparade, where we believe that magic happens when you are doing what you love the most. We create high-quality articles of clothing that could be comfortably worn for a long time (and would look good while doing so).
Our designs are thoughtfully designed and made in modern articulations that are perfect for any occasion. At Modparade, we strive to make our clothes thoughtfully, from the cut of the pieces to the artful ease of how they fit together. We want our customers to feel like everything about their outfit is just right—from the way their pants hug their hips to the way their blouse flows over their shoulders.
We're always evolving, too! From season to season, you'll find new articles of clothing that fit seamlessly into your wardrobe because they complement your existing pieces perfectly.
We believe that looking good should be accessible and affordable for everyone—and it should last forever. At Modparade, we want nothing more than for your new favorite piece to become an old favorite piece…one that makes you feel confident and happy every time you wear it!
Welcome to House of Modparade, where we believe that magic happens when you are doing what you love the most. We create high-quality articles of clothing that could be comfortably worn for a long time (and would look good while doing so).
Our designs are thoughtfully designed and made in modern articulations that are perfect for any occasion. At Modparade, we strive to make our clothes thoughtfully, from the cut of the pieces to the artful ease of how they fit together. We want our customers to feel like everything about their outfit is just right—from the way their pants hug their hips to the way their blouse flows over their shoulders.
We're always evolving, too! From season to season, you'll find new articles of clothing that fit seamlessly into your wardrobe because they complement your existing pieces perfectly.
We believe that looking good should be accessible and affordable for everyone—and it should last forever. At Modparade, we want nothing more than for your new favorite piece to become an old favorite piece…one that makes you feel confident and happy every time you wear it!
A note from our Founder
Heys! I’m Fernnice, the founder (or mother as affectionately known as) of Modparade.
It all started with a simple idea back in 2007: To earn extra moolah to fund for my University school fees. I’d always loved fashion and design, so it seemed like a fun way to make some extra cash while I was studying. It was my first taste of entrepreneurship, and it was a great success! I was able to fund my university fees with it, and even managed to travel around some of the Asia wholesale markets, curating products for Modparade back then.
Things kind of took off from there! I soon realized that Modparade was more than just a side hustle. I didn't know that it would be something I would continue for so long—but then again, neither did I know that life would take me on such an interesting journey. At one point in time, Modparade was just a small part of my life—I had never imagined that it would grow into what it is today.
Eventually, though, I realized that curating designs wasn't enough—I wanted to create our own designs as well! So here we are today, with a small but mighty team that works together to create our very own designs.
Together with the team behind House of Modparade, we will continue to be committed to create new designs each season—and we love seeing how your style evolves along with ours!
A note from
our Founder
Heys! I’m Fernnice, the founder (or mother as affectionately known as) of Modparade.
It all started with a simple idea back in 2007: To earn extra moolah to fund for my University school fees. I’d always loved fashion and design, so it seemed like a fun way to make some extra cash while I was studying. It was my first taste of entrepreneurship, and it was a great success! I was able to fund my university fees with it, and even managed to travel around some of the Asia wholesale markets, curating products for Modparade back then.
Things kind of took off from there! I soon realized that Modparade was more than just a side hustle. I didn't know that it would be something I would continue for so long—but then again, neither did I know that life would take me on such an interesting journey. At one point in time, Modparade was just a small part of my life—I had never imagined that it would grow into what it is today.
Eventually, though, I realized that curating designs wasn't enough—I wanted to create our own designs as well! So here we are today, with a small but mighty team that works together to create our very own designs.
Together with the team behind House of Modparade, we will continue to be committed to create new designs each season—and we love seeing how your style evolves along with ours!